Hi, I’m Kieron
I guide your leadership to co-create strategy
your competition can’t copy
Great strategy is a narrative, not a powerpoint and, at its center, is something unique that competitors can’t copy.
Creating this uncopyable strategy is impossible without making smart choices and hard sacrifice. It requires bravery, choosing what activities to invest in and, importantly, defining what you are not going to do.
People buy from you when they buy into you. Once you have that unique center to your strategy, you have the narrative your entire company and customers will align around.
Horowitz also said, “The mistake people make is thinking the story is just about marketing. No, the story is the strategy.”
Great strategy creates market space only you can own. Employees and investors love it. Competitors hate it.
Too often departments act in silos & strategic focus is impossible to achieve.
A simple strategy makes or breaks your ability to grow. When actions are inconsistent across the business, strategic focus and consistent messaging will never be created. This crushes growth and morale.
A major driver of silos is people often think the same thing but use different language to articulate it. If there is no process enabling them to collaborate successfully and see common goals, the business cannot achieve its potential.
the trajectory process
ALIGNS LEADERSHIP AROUND A SINGLE STRATEGY COMPETITORS CAN’T COPY.
I help leadership teams co-create and align around a distinctive strategy and high-level story that directs investment and action for sales, marketing, product development, internal culture, recruiting, PR and investor relations. A distinctive strategic narrative employees and customers love gets everyone on the same page, working together to grow the business.
If you are part of a leadership team that needs a new strategy and focused narrative to drive your business, feel free to email me at kieron@notpluto.com or click the button below.
“The Not-your-Parents-Insurance strategy set a new effective path for Progressive .”
-Jeff Charney, former CMO, Progressive Insurance.
“THE PLAYSTATION strategy got us to a campaign DAVID LYNCH AGREED TO DIRECT; AND DAVID LYNCH DIDN’T DIRECT ADS.”
-David Patton, former European CMO, Sony PlayStation
“YOU gave us a single message focus and buy-in from senior leadership. The way THE PROCESS worked across departments was literally brilliant.”
-Amber Guilbeault, former Head of Brand, Connection Inc. ($3B Enterprise)
“The insight into skaters was so valuable, leading straight to the move freely strategy. We trusted the process, and it worked.”
-Chris Licata, CEO Tecnica Group/Rollerblade
“OUR WORK WITH YOU HAS BEEN INCREDIBLE. OUR 6X FUNDING GROWTH was a direct result of our strategic pivot.”
-Sandra Butler MPH, Springboard Studio, Mass Brigham Hospital, Boston.
my trajectory PROCESS has been honed through 35 years of creating strategic narratives for world-class companies.
Trajectory is tailored to the objectives set by each client, using techniques proven to deliver results and growth. A collaborative process, it reveals the most powerful truths of a company and provides the leadership with the clarity they need to make the hard choices that create a distinctive strategy. Importantly, leadership and employees feel ownership of the story and use it day in, day out.
A single distinctive strategy
We collaboratively develop a powerful strategic narrative, giving direction to all internal and external activity.
BENEFITS
Break down organizational silos
A robust process proven to create an environment that breaks down organizational silos, fostering cross-departmental collaboration.
Strong internal culture
The process of collaboration creates a strong internal culture, working together and believing in the strategy created.
complete clarity for the c-suite and leadership
The C-Suite collaborate with key leadership to create the strategy. This makes investment and budget decisions far easier to make.
Define audiences to focus on
We prioritize internal and external audiences to focus on for effective investment.
A proven, repeatable process
A proven process you can trust. There are no free-for-all brainstorms, only structured inspirational activities.
SCHEDULE A FREE 30MIN CONSULT
Book a free 30-minute consult with me to discuss the problem you are trying to solve and the result you dream of. There is no commitment necessary for the call, it is a first exploration of your ambitions.